Hak Hi Kong Yong Un Rebranding Porto by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong Un Rebranding Porto by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

PrataGráfico· 2020

Hak Hi Kong Yong Un Rebranding Porto

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner
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Colors

The Design

About Hak Hi Kong Yong Un Rebranding Porto

A proposta usa tres conceptos para reconstruír o sistema de CI para o porto pesqueiro Yong-An. O primeiro é un novo logotipo creado con material visual específico extraído das características culturais da comunidade Hakka. O seguinte paso é unha nova investigación da experiencia de entretemento, para logo crear dous personaxes mascotas que os representen e permiten que aparezan en novas atraccións para guiar ao turista ao porto. Por último, pero non menos importante, planificar nove lugares no interior, rodeando actividades de entretemento e deliciosas cociñas.

The Recognition

About the A' Design Award de Prata

Hak Hi Kong Yong Un Rebranding Porto gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Hak Hi Kong Yong Un Rebranding Porto sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Hak Hi Kong Yong Un Rebranding Porto é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang