Miltos Función principal: Identidade de marca, Embalaxe de Yuta Takahashi

O deseño Miltos Función principal: Identidade de marca, Embalaxe de Yuta Takahashi é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2020

Miltos Función principal: Identidade de marca, Embalaxe

de Yuta Takahashi

Cliente: Miltos

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre Miltos Función principal: Identidade de marca, Embalaxe

Miltos é un deseño de identidade de marca e embalaxe para unha marca de chocolate. O concepto amplía a idea de "bean to bar" (do gran á tableta) cara a un enfoque "tree to bar" (da árbore á tableta) que resalta o aroma do cacao. A embalaxe está feita de papel fino de cor azul escuro con procesamento de purpurina, verniz que expresa un patrón de seda e estampado con folla de ouro. O estoxo ábrese como a portada dun libro e contén unha tarxeta cunha carta de sabores que explica cada gusto en detalle, tal e como se fai co viño. A caixa de surtido baséase na imaxe dunha estantería de libros. O deseño favorece unha experiencia de marca serena para adultos.

O Recoñecemento

Sobre o A' Design Award de Prata

Miltos Función principal: Identidade de marca, Embalaxe gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Miltos Función principal: Identidade de marca, Embalaxe sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Miltos Función principal: Identidade de marca, Embalaxe é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Dimensións e Embalaxe: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Etiquetas: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Tecnoloxía de Produción: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Reto de Deseño: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Investigación: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Inspiración: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Duración do Proxecto: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Fluxo de Operacións: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Patentes: Copyrights belong to Yuta Takahashi, 2020
Membros do Equipo: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Créditos das Imaxes: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020