Prata Gráfico · 2020
HanKkeut Función Primaria: Identidade de Marca
by Jaehun Kim
- A' Design Award de Prata 2020 in Gráfico
- CLIENT: Visang
- Estimated Number of Design Views: 50,338
- Verification code DCB619502F · Verify this award
Colors
About HanKkeut Función Primaria: Identidade de Marca
HanKkeut é unha identidade de marca para unha serie de libros de texto de educación primaria desenvolvidos a través da colaboración entre estudantes e profesores. O obxectivo da marca é unha conexión todo-en-un na aprendizaxe. O gráfico da portada utiliza un trazo conectado que emana da imaxe da identidade de marca para expresar unha sensación de ascensión. O mesmo trazo aplícase a todos os libros de HanKkeut para crear unha característica visual consistente. Nas portadas empréganse cores vivas, texturas en relevo e adhesivos holográficos. Os diferentes niveis de idade distínguense por diferentes cores de portada.
About the A' Design Award de Prata
HanKkeut Función Primaria: Identidade de Marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que HanKkeut Función Primaria: Identidade de Marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. HanKkeut Función Primaria: Identidade de Marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Press Kit
- Unique Properties
- Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students. - Dimensions & Packaging
- The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing. - Tags
- Learning Method, Brand Identity, all in one, connect, ascension
- Production Technology
- The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
- Design Challenge
- In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
- Research
- Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
- Inspiration
- The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity. - Project Duration
- HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
- Operation Flow
- HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
- Image Credits
- Visang Creative Design Lab, 2019
