Be Er Xiang Twelve Constellations Envasado de Pipas de Xirasol by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Envasado de Pipas de Xirasol by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2020

Be Er Xiang Twelve Constellations Envasado de Pipas de Xirasol

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
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The Design

About Be Er Xiang Twelve Constellations Envasado de Pipas de Xirasol

Be Er Xiang Doce Constelacións é un deseño de envasado de pipas de xirasol creado para unha nova marca. O envase está feito de folla de lata cunha bolsa de plástico interior, e os gráficos están producidos mediante impresión a catro cores. Cada envase mide 100 milímetros de diámetro e 150 milímetros de altura. As ilustracións combinan as doce constelacións con motivos de xirasol. Escolleuse a temática das constelacións por ser un tema familiar entre a xente nova. O obxectivo é dotar á nova marca dunha imaxe distintiva e atraer aos consumidores máis novos.

The Recognition

About the A' Design Award de Bronce

Be Er Xiang Twelve Constellations Envasado de Pipas de Xirasol gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Be Er Xiang Twelve Constellations Envasado de Pipas de Xirasol sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Be Er Xiang Twelve Constellations Envasado de Pipas de Xirasol satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019