Mixed Reality Instalación Holográfica by Aleksandr Volkov

Mixed Reality Instalación Holográfica by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Eventos e Acontecementos Competition Category.

PrataEvento· 2020

Mixed Reality Instalación Holográfica

by Aleksandr Volkov

Client: Economiton

A' Design Award de Prata Winner in Evento Category

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The Design

About Mixed Reality Instalación Holográfica

A Realidade Mixta é unha instalación holográfica interactiva creada para un stand de exposición sobre a estratexia enerxética da cidade de Moscova. A instalación baséase no principio do Pepper's Ghost, que foi ampliado con capas adicionais. Un muro de fondo de LED, tres proxectores de chan e iluminación LED montada no teito traballan conxuntamente con lámina holográfica, espellos e son. A luz e a sombra animadas dótanlle aos obxectos proxectados unha forte sensación de presenza. As persoas visitantes seleccionan un tema nunha pantalla táctil e observan como figuras e gráficos aparecen e se disolven no aire.

The Recognition

About the A' Design Award de Prata

Mixed Reality Instalación Holográfica gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Mixed Reality Instalación Holográfica sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Mixed Reality Instalación Holográfica é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.