AgoraFloreasca UrbanTheory O Centro Comercial De Recreación Urbana de Helen Brasinika

O deseño AgoraFloreasca UrbanTheory O Centro Comercial De Recreación Urbana de Helen Brasinika é un estimado gañador do moi prestixioso 2020 A' Design Award de Ouro na Categoría de Competición Deseño de Hostalaría, Recreación, Viaxes e Turismo.

OuroHostalaría· 2020

AgoraFloreasca UrbanTheory O Centro Comercial De Recreación Urbana

de Helen Brasinika

Cliente: BllendDesign & Research Office

Gañador do A' Design Award de Ouro na Categoría Hostalaría

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Cores

O Deseño

Sobre AgoraFloreasca UrbanTheory O Centro Comercial De Recreación Urbana

O proxecto refírese ao deseño interior, paisaxístico e lumínico das zonas comúns dun centro comercial de pequena escala de novo destino e servizo de lecer. O resultado foi crear mediante un deseño espacial unha atmosfera relaxada, xusto no corazón de Bucarest. Un punto de reunión acolledor, de escala superior e experiencial, para que poida converterse nun destino comunitario e provedor de experiencias. A proposta centrouse no Deseño Informado na Investigación, na metodoloxía de deseño das Cidades do Futuro e nas Prácticas de Xestión de Augas Pluviales con vistas a establecer un lugar urbano sostible para todos.

O Recoñecemento

Sobre o A' Design Award de Ouro

AgoraFloreasca UrbanTheory O Centro Comercial De Recreación Urbana gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que AgoraFloreasca UrbanTheory O Centro Comercial De Recreación Urbana sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. AgoraFloreasca UrbanTheory O Centro Comercial De Recreación Urbana crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
Dimensións e Embalaxe: The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
Etiquetas: Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
Tecnoloxía de Produción: Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
Reto de Deseño: Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
Investigación: Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
Inspiración: The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
Duración do Proxecto: Concept Design June 2018, delivery of the project December 2018.
Fluxo de Operacións: The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
Membros do Equipo: BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions
Créditos das Imaxes: Arthur Zinz Photography