Grand Egyptian Museum Teko Mba'e Rechaukaha Ñemombe'u Rana Gaber omba'apóva

Grand Egyptian Museum Teko Mba'e Rechaukaha Ñemombe'u Rana Gaber omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Itaju pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

ItajuTa'ãnga· 2020

Grand Egyptian Museum Teko Mba'e Rechaukaha Ñemombe'u

Rana Gaber -gua

Mba'eporuhára: Rana Hossam

A' Design Award Itaju Rembiporuarã Ta'ãnga Categoría-pe

61,233

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #100110 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Grand Egyptian Museum Teko Mba'e Rechaukaha Ñemombe'u Rehegua

Grand Egyptian Museum ha'e peteĩ teko mba'e rechaukaha ñemombe'u peteĩ museo Egipto ymaguare mba'ekuéra rehegua. Pe logo ojejapo po jeroglífico oñemoñe'ẽva "Egipto", oñembojoajúva peteĩ ta'anga geométrico ha ndahasýivape. Pe irundy yke ipukúva ojegueru cartouche-gui, peteĩ jere ohechaukáva mburuvicha guasu réra. Pe hũ ha'e sa'y tenondegua, Nilo rembe'ykuéra oñehenói haguére Yvy Hũ. Umi sa'y mokõiha ojegueru Egipto ymaguare jeguaka porãgui. Roboto ha'e letra apoha tenondegua, umi ijyke ha ikarẽ ojojáva logotipo mba'évare. Avei oñemoheñói peteĩ techaukaha apopyre iporãva ojeporúva ñeha'ãrã.

Jeguerohory

A' Design Award Itaju Rehegua

Grand Egyptian Museum Teko Mba'e Rechaukaha Ñemombe'u ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Grand Egyptian Museum Teko Mba'e Rechaukaha Ñemombe'u ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Grand Egyptian Museum Teko Mba'e Rechaukaha Ñemombe'u omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Tuichakue ha Ñemyenyhẽ: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Ñe'ẽ Rape: Visual Identity, Logo, Branding, Typography, Signage system
Ñeapopy Tecnología: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Diseño Jepy'apy: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Ñesẽheka: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspiración: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Proyecto Ára Tuichakue: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Mba'apo Rape: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Aty Rembiguái: none.
Ta'ãnga Mba'eñemoneĩ: credits to: Shutterstock and bensound