You and We Ñe'ẽ Ta by Yujin Jung is a highly esteemed winner of the very prestigious 2020 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2020

You and We Ñe'ẽ Ta

by Yujin Jung

Client: Korea Volunteer Center(KVC).

A' Design Award Fiero Winner in Ta'ãnga Category

15,128

Verified Award Winner

Verify Award Status for #100136

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About You and We Ñe'ẽ Ta

Ko proyecto ha'e pytyvõhára oiko porã hag̃ua tekove ára ha árape ha oipota ogueru moambue porã social-pe. Umi mba'e visual ha'e 83 ta'ãnga pytyvõhára representativo ha oguereko 54 gráfico, 15 ilustración ha 14 ícono. Oñejapo tapichakuéra ikatu hag̃ua oikuaa porã mba'éichapa pytyvõ tembiapo ha'e peteĩteĩva categoría-pe g̃uarã. Ko gráfico oñemopyenda diseño modular-pe pytyvõ tembiapo ha tapichakuéra rehegua, ha ilustración ohechauka opáichagua pytyvõ tembiapo opaite tapicha ikatu hag̃uáicha ojapo, ome'ẽvo temiandu ojekuaáva.

The Recognition

About the A' Design Award Fiero

You and We Ñe'ẽ Ta ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ You and We Ñe'ẽ Ta ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. You and We Ñe'ẽ Ta oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual Assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that you can easily understand what kind of volunteer work is for each category.
The graphic is based on modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling.
Dimensions & Packaging: Visual Assets: 54 graphics, 15 illustrations, 14 icons. Manual book: 210mm x 297mm. Format: AI, SVG, PNG, JPG, PDF.
Tags: Volunteer, Graphic, Illustration, Icon, Visual Assets, Visual language, Manual Book.
Production Technology: Research the image to figure out a common pattern among volunteers. Used Adobe Illustrator to work on a vector-based basis, so that people could use it in a multi-purpose way.
Design Challenge: It was face to challenge for the volunteer to be active and communicate with volunteers, rather than to be pitiful and passive. In general, there is a stereotype that volunteer work helps people in need. Breaking my stereotype, I re-configured it over and over again how far I can express the "interaction between the volunteer and the recipient" I'm trying to convey.
Research: Survey, interviews, and discussions were conducted on those who volunteer for the image of volunteer work. Based on the data collected, 83 items were categorized to better communicate volunteer work. I collected the photos and images from each item to determine what actions or objects are in common. Based on this data, I simplified the behavior, mood, environment, and characteristic props of the person acting based on this data so that each item can select appropriate keywords and visualize the meaning in one cut.
Inspiration: This project is that volunteers settle into daily life and hope to bring about positive social change. For those who find it difficult to volunteer, focused on attracting interest by reducing the distance and clearly showing the positive image of volunteering. All visual elements are inspired by basic shapes that are easy to see around and LEGO, a toy that is familiar to everyone. In particular, using modular elements such as LEGO, it is designed for easy recombination and expansion.
Project Duration: The project started in April 2019 and finished in June 2019 in the Republic of Korea.
Operation Flow: To celebrate the 10th anniversary of the establishment of the Korea Central Volunteer Center, I reconsidered the positive image of volunteer work and designed it to make the public feel familiar.
The graphic, illustration, and icon focused on clarifying the mood and meaning of the design and communication for each role. It took a lot of trial and error to collect a lot of data, pick the key, and visually simplify it so that you can see the image of each volunteer activity.
For anyone who needs an image related to volunteer work, it has been distributed on its website to download.