Fido Dido House by 7UP Free Óga Fido Dido Marca Rechauka by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Óga Fido Dido Marca Rechauka by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Ñembyaty Jejapo Competition Category.

BrónseÑembyaty· 2020

Fido Dido House by 7UP Free Óga Fido Dido Marca Rechauka

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Brónse Winner in Ñembyaty Category

23,818

Verified Award Winner

Verify Award Status for #100578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free Óga Fido Dido Marca Rechauka

Fido Dido House ha'e peteĩ marca instalación mokõi ára pukukue oĩva'ekue Covent Garden, London-pe. Ko diseño ombohasa pe personaje Fido Dido ára-yvytu ha morotĩ mba'e mokõi dimensión-gua peteĩ espacio mbohapy dimensión-gua pe. Umi oguatáva oike hikuái umi área temáticapente, oĩháme peteĩ ropero umi ao ojehecha porãva reheve ha peteĩ cocina depósito Fido Flakes reheve henyhẽva. Avei oĩ heladera ohesa'ỹijóva, hamacakuéra ope pytu'u hag̃ua, peteĩ pared interactivo ojehai hag̃ua, purahéi py'a guapy ha producto rembiapokue mbo'ehára. Ko ambiente heta sentido rehegua he'i umi oguahẽvape opytu'u hag̃ua ha ombopuku pe campaña mensaje oikove hag̃ua.

The Recognition

About the A' Design Award Brónse

Fido Dido House by 7UP Free Óga Fido Dido Marca Rechauka ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Fido Dido House by 7UP Free Óga Fido Dido Marca Rechauka ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Fido Dido House by 7UP Free Óga Fido Dido Marca Rechauka ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release