Game Fuel PRO-AM Consumer Experience Aty Tekove Gua Apopyre (Diseño de Evento en Vivo) by PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Aty Tekove Gua Apopyre (Diseño de Evento en Vivo) by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Itaju in Ñembyaty Jejapo Competition Category.

ItajuÑembyaty· 2020

Game Fuel PRO-AM Consumer Experience Aty Tekove Gua Apopyre (Diseño de Evento en Vivo)

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Itaju Winner in Ñembyaty Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel PRO-AM Consumer Experience Aty Tekove Gua Apopyre (Diseño de Evento en Vivo)

Game Fuel PRO-AM ha'ékuri peteĩ ñembosarái aty oikóva tekovépe, ojejapo va'ekue peteĩ y'u marandu ryepýpe ha oñembohasa mombyry umi maña'hárape hógape. Ko atýpe ojoaju ñembosaraiharakuéra katupyry umi tapicha herakuãva ndive ohechauka hag̃ua peteĩ ñembosarái pyahu mokõi-rehe-mokõi ha oikuaauka hag̃ua peteĩ lata y'u pyahu. Pe estudio renda oñembohesape pytã ha hovýpe, umi apopyre sa'y tee, ojejapo hag̃ua peteĩ jehecha porãite ha ojei hag̃ua ojuehegui mokõive aty. Umi tai guasu ha sa'y mbarete ome'ẽ pe tendápe peteĩ ñembosarái ñemoha'anga pyahu ko'ag̃agua. Pe renda ojejapókuri ojehecha porã hag̃ua pantállape oñembohasa aja mombyry.

The Recognition

About the A' Design Award Itaju

Game Fuel PRO-AM Consumer Experience Aty Tekove Gua Apopyre (Diseño de Evento en Vivo) ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Game Fuel PRO-AM Consumer Experience Aty Tekove Gua Apopyre (Diseño de Evento en Vivo) ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Game Fuel PRO-AM Consumer Experience Aty Tekove Gua Apopyre (Diseño de Evento en Vivo) omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inspiration: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Read the Press Release