The Wild Identidá Korporativa by Chao Xu

The Wild Identidá Korporativa by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2020

The Wild Identidá Korporativa

by Chao Xu

Client: AhnLuh Luxury Resorts and Residences

A' Design Award Fiero Winner in Ta'ãnga Category

8,951

Verified Award Winner

Verify Award Status for #100724

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wild Identidá Korporativa

Kóva niko peteĩ marca diseño peteĩ hotel pyahu iporãitereívape g̃uarã, oñemopu'ã Huangbai yvyty ári, Hunan Tetãme. Ko proyecto rembipota ha'e oñemoĩ tradición china rembiapo porã occidental ñembohysýipe marca diseño-pe. Ekipo diseño-pegua oguenohẽ mba'yrã ha ka'avo Huangbai yvytyguáva mba'e iporãva ha omoheñói peteĩ logo guyra pytĩ raperã oipuruhápe técnica pintura tradicional china, guyra pytĩ ryguasu oñembohysýi peteĩ patrón diseño ramo. Ko patrón ñepyrũrã ikatu omoheñói opavave mba'yrã ha ka'avo (oĩva yvytyguápe), ha ojapo opaite elemento diseño rehegua oñondivepa porãiterei.

The Recognition

About the A' Design Award Fiero

The Wild Identidá Korporativa ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ The Wild Identidá Korporativa ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. The Wild Identidá Korporativa oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Dimensions & Packaging: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Tags: branding design, logo, Chinese style, hotel branding, simple
Production Technology: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Design Challenge: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Research: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Inspiration: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Project Duration: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Team Members: Creative director:Chao Xu
Graphic design:Chao Xu