Zhangyan Country Living Festival Primary Function: Tenda Jehechauka Renda by Tongji Tiandi Neili Lab

Zhangyan Country Living Festival Primary Function: Tenda Jehechauka Renda by Tongji Tiandi Neili Lab is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Ñembyaty Jejapo Competition Category.

PlátaÑembyaty· 2021

Zhangyan Country Living Festival Primary Function: Tenda Jehechauka Renda

by Tongji Tiandi Neili Lab

Client: Tongji Tiandi-Neili Lab

A' Design Award Pláta Winner in Ñembyaty Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhangyan Country Living Festival Primary Function: Tenda Jehechauka Renda

Zhangyan Country Living Festival ha'e peteĩ tenda jehechauka renda ojejapóva peteĩ tekoha jeguata rehehápe Shanghái-pe. Pe ñemohenda ojejapo umi kontener ymaguavévagui ojeguerekóva okára rupi, ojeatypy, ojekuaru, ojeike ojoapytépe ha ojere ojejapo hağua umi tenda oñehendáva iñambueva. Peteĩ kontener aty omoñemboty peteĩ renda umi ñomongeta rehe, ha ambue aty omohenda peteĩ renda ñemuha rehe. Ojeporu avei umi mba'e okára rembijeporeíva ojeitývava, kuaru, kapi'i ha piririaty. Pe techapyre jehechaukaha oho Memphis reko rupi ha omoañete umi okára ra'ãnga: yvyty, y, pira ha yvyra'ĩ. Pe tembiapo renda oguereko 5000 metro kuadrado.

The Recognition

About the A' Design Award Pláta

Zhangyan Country Living Festival Primary Function: Tenda Jehechauka Renda ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Zhangyan Country Living Festival Primary Function: Tenda Jehechauka Renda ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Zhangyan Country Living Festival Primary Function: Tenda Jehechauka Renda ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimensions & Packaging: The visual system design includes 5000 square meters of activity space.
Tags: Innovation，sustainable，Memphis，integrating design
Production Technology: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Design Challenge: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Research: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspiration: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Project Duration: The project started in August 2019 in Shanghai and finished in November 2019.
Operation Flow: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Team Members: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang