Ai Academy Marca Rérayvoty by Emanuele Grittini

Ai Academy Marca Rérayvoty by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2020

Ai Academy Marca Rérayvoty

by Emanuele Grittini

Client: Ai Academy

A' Design Award Fiero Winner in Ta'ãnga Category

11,175

Verified Award Winner

Verify Award Status for #100933

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Colors

The Design

About Ai Academy Marca Rérayvoty

Ai Academy ha'e peteĩ marca rérayvoty ojejapova'ekue peteĩ empresa omba'apóva inteligencia artificial-pe g̃uarã. Pe logotipo ojejapo umi letra tuichakue peteĩcha (monospaced fonts) reheve, ojeporúva heta jey umi programación rendápe. Umi rembe'y (backgrounds) ohechauka pe inteligencia artificial arandukuéra heta rupive, oipuru ta'anga ijypykuéra, ndojeporúi hağua ta'anga hechaukáva pe tecnología añete. Umi ta'anga ojejapo peteĩ arte experimental reheve, oñembojoaju umi colores y-pe ojejapo, upéi oñemboguata ta'anga (fotografía) ha oñemomba'eguasu jey computadora rupive. Pe logotipo ha umi rembe'y (backgrounds) ojoavy porã oñondive, upévare pe logo ojehecha porã opa árape. Umi color pytãiterei (bold colours) ombopyahu ojekuaa porã hağua umi eventokuérape ha redes sociales-pe.

The Recognition

About the A' Design Award Fiero

Ai Academy Marca Rérayvoty ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Ai Academy Marca Rérayvoty ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Ai Academy Marca Rérayvoty oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.