Aesthetics and Chinese Cartel Ñemoha by Chia-Hui Lien

Aesthetics and Chinese Cartel Ñemoha by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2020

Aesthetics and Chinese Cartel Ñemoha

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award Brónse Winner in Ta'ãnga Category

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Colors

The Design

About Aesthetics and Chinese Cartel Ñemoha

Estética ha Chinoñe'ẽ ha'e peteĩ cartel serie ojejapóva chino jehai kuaápe. Peteĩ-teĩ karakter estrutura ojejapo hína radikal tai'ỹgui, oje'evaka jehechauka ha ohóvo ojehesãi jere ha sa'i-sa'ihápe. Ko serie ohova hai moñe'ẽrã ta'ãnga rechaukahágui, ha oiporu font ñemoha peteĩ ko'ãgaite jehechauka rechahaguéicha. Ojejapo cartel-kuéra, invitación kuatia ha peteĩ aranduka omoĩ porã hag̃ua karakter apopyre. Cartel-kuéra ohupity 70 sm 100 sm rupi. Ko tembiapo ohechauka chino ñe'ẽ ha ta'ãngañe'ẽ peteĩ mba'e porã opytáva, kuaave'ẽ Ára Sunu rekove pytu'úva ramo.

The Recognition

About the A' Design Award Brónse

Aesthetics and Chinese Cartel Ñemoha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Aesthetics and Chinese Cartel Ñemoha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Aesthetics and Chinese Cartel Ñemoha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN