Fil Tembiapo Techaukaha: Marca Techaukaha by Young Huale is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.
PlátaTa'ãnga· 2020
Fil Tembiapo Techaukaha: Marca Techaukaha
by Young Huale
Client: By-Enjoy
A' Design Award Pláta Winner in Ta'ãnga Category
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- Verified Award Winner
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The Design
About Fil Tembiapo Techaukaha: Marca Techaukaha
FIL ha'e peteĩ marca techaukaha rembiaporã ojejapóva peteĩ ñemuha oñemúva colección diseñadorgua ha ambue mba'e diseñogua rehegua. Téra FIL he'ise línea francés ñe'ẽme. Peteĩ línea ku'e oiko mbohapy tai mbytérupi, upéicharõ marca rembipota ojehecha ha oĩ potĩ. Pe línea ikatu oñembotuvicha térã oñembokarape, ha upéva heja pe logo ojeporu hetakuaa mba'ejoja rupi ha heta tenda rupive oñeñongatúvo peteĩ ta'anga ojoja. Pe techaukaha oñemboguapy ñemuha rechaukaha, cuchá ñemuhaguáre, ñeñangareko rehegua, kuatia rembiporu, téra jehai'aha, vosa ha kuatia mba'e rehe.
The Recognition
About the A' Design Award Pláta
Fil Tembiapo Techaukaha: Marca Techaukaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Fil Tembiapo Techaukaha: Marca Techaukaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Fil Tembiapo Techaukaha: Marca Techaukaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently. - Dimensions & Packaging
- Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
- Tags
- Brand/visual system/logo/clothing/fashion/store/modern/design
- Production Technology
- Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
- Design Challenge
- The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
- Research
- FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
- Inspiration
- The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
- Project Duration
- 2019.09
- Operation Flow
- The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
- Team Members
- Designer:
Young Huale
Hong Jing
Zheng Rong - Image Credits
- Photographer:Zou Xunkai
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