Fresh Blood DG Youth Ñemuha Cultural by Ruikang Xie

Fresh Blood DG Youth Ñemuha Cultural by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ñembyaty Jejapo Competition Category.

BrónseÑembyaty· 2021

Fresh Blood DG Youth Ñemuha Cultural

by Ruikang Xie

Client: Xiexie Design

A' Design Award Brónse Winner in Ñembyaty Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Ñemuha Cultural

Fresh Blood DG Youth ha'e peteĩ ñemuha cultural ojejapóva Dongguan, China-pe. Ko ñemuha ohechauka poteĩ (6) exhibitor local, téma "fresh supply of cultural innovation" (mba'e pyahu cultural ñeme'ẽ pyahu) guive. Pe arranho ojejapo peteĩ mercado verdura-icha, oĩ lámpara verdura ojerekóva umi mesa peddler ári. Poteĩ tembi'u local ohechauka umi poteĩ exhibitor identidad. Pe local nda ikatúi ohupyty umi obra original, upévare ojejapo leaflet A5 die cut ombojoja tembi'u rechaguáicha, techapyrãrõ peteĩ ganso okái, ha oñemoĩ texto ha ta'ãnga. Pe bolsa kuatiá tuichavéva oguereko 340 por 380 milímetro.

The Recognition

About the A' Design Award Brónse

Fresh Blood DG Youth Ñemuha Cultural ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Fresh Blood DG Youth Ñemuha Cultural ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Fresh Blood DG Youth Ñemuha Cultural ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen