Caster Mba'e'oka Mombyry by Mariana Couto and Tiago Correia

Caster Mba'e'oka Mombyry by Mariana Couto and Tiago Correia is a highly esteemed winner of the very prestigious 2020 A' Design Award Fiero in Mba'epyru Electrónico Competition Category.

FieroMba'epyru Electrónico· 2020

Caster Mba'e'oka Mombyry

by Mariana Couto and Tiago Correia

Client: Telefonica

A' Design Award Fiero Winner in Mba'epyru Electrónico Category

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Verified Award Winner

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Colors

The Design

About Caster Mba'e'oka Mombyry

Caster mba'e'oka mombyry oñemoheñói ojeporukuaa hag̃ua Telefónica Movistar ha televisión rembiaporã ndive. Umi mba'eporã tuichavéva oñemomýi rehe ha'e jeheka rendá oĩva mbytépe ha ta'anga ojehechaukáva hekoitépe ñe'ẽ rupive ñemomýi rembiapo rehegua oñemoĩmbyre, ombohapéva oiporúva oñemongeta hag̃ua Aura pytyvõhára virtual ndive. Mba'e'oka mombyry ñepyrũ tapykuépe, pehẽngue kangy ome'ẽ py'arory ha oñembojuehegui porã, ombokatupyrýva oñembosako'i porãve hag̃ua. Tesãi hesãimbyre oĩ haguére, umi botõ ojepuruvéva mba'e'okápe ohendy upe mba'e'oka ojeporu jave óga ndorendýiva porãivépe.

The Recognition

About the A' Design Award Fiero

Caster Mba'e'oka Mombyry ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Caster Mba'e'oka Mombyry ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Caster Mba'e'oka Mombyry oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Dimensions & Packaging: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Tags: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Production Technology: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Design Challenge: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Research: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Inspiration: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Project Duration: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Operation Flow: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Patents: Copyrights belong to Tech4home Ltd 2019
Team Members: Mariana Couto
Tiago Correia
Image Credits: All images created by João Santos (Chief Design Officer at Tech4home)