Interdependence Poster Ñemoha'ãnga by Haitao Song

Interdependence Poster Ñemoha'ãnga by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award Fiero in Tekove Aty Jejapo Competition Category.

FieroTekove Aty· 2020

Interdependence Poster Ñemoha'ãnga

by Haitao Song

Client: SongHaitao

A' Design Award Fiero Winner in Tekove Aty Category

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Verified Award Winner

Verify Award Status for #102665

View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Poster Ñemoha'ãnga

Interdependence ha'e peteĩ poster tekove ñemyakãhára rembiapo, ojejapóva ojehechauka hağua tekoveñemboyke ñemoñangareko rehegua. Pe poster ohechauka peteĩ ñe'ẽ karu apyka. Asu gotyo oĩ mymba ka'aguygua omanóva, peteĩ mbopi ha peteĩ tatu jere. Akatúa gotyo oĩ peteĩ yvypóra pyti'a ivaíva, ipype oĩ coronavirus ra'ãnga. Umi mymba tuguy oñembyapu asy ha ombosako'i pe pyti'a ra'ãnga, ha pe pyti'a tuguyryéra oñemoha'ãnga yvyra rakãicha. Pe ta'ãnga ombojoaju mymba ka'aguygua ho'u ha mba'asy vai ndive, ha he'i mymba ka'aguygua ñemoñangareko ombohovái avei yvypóra rekoveñangareko. Pe poster ipukukue 70 sentimetro ha ipe 50 sentimetro, ojehechauka okápe ha ñandutípe avei.

The Recognition

About the A' Design Award Fiero

Interdependence Poster Ñemoha'ãnga ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Interdependence Poster Ñemoha'ãnga ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Interdependence Poster Ñemoha'ãnga oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020