Pizzamax Marka Identidad by Salvita Bingelyte

Pizzamax Marka Identidad by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2020

Pizzamax Marka Identidad

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

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Colors

The Design

About Pizzamax Marka Identidad

Pizzamax ha'e peteĩ marka identidad peteĩ pizza restaurante aty michĩva Lituania-pe. Identidad tenondegua oikombina heta estilo gráfico ha ndoheja porãi umi cliente-pe peteĩ sentido klaro pe marka rehegua. Pe redesign oipuru peteĩ logo mbykyve, umi color pyahu, hũ ha morotĩ reheve, umi color ojoaju hendive pe pizza italiano clásica. Umi ñe'ẽ pizza ha max oĩ mokõi hendare oñondivehápe umi tarjeta de negocio ha caja de pizza rehe. Umi letra M ha X orekóva puntahague kurusúicha ohechauka umi panadero ogueraháva pizza ijyva ipotĩva reheve. Pe identidad ojepuru umi tarjeta de negocio, letterhead, caja de pizza ha ao rehe avei.

The Recognition

About the A' Design Award Brónse

Pizzamax Marka Identidad ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Pizzamax Marka Identidad ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Pizzamax Marka Identidad ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens