Platino Ta'ãngamiméva · 2020
The Simplest Happiness Animación Comercial
by Yen C Chen
- A' Design Award Platino 2020 in Ta'ãngamiméva
- CLIENT: Fox Movies
- Estimated Number of Design Views: 726,825
- Verification code 9A1D56CE0F · Verify this award
Colors
About The Simplest Happiness Animación Comercial
Zodiaco chino-pe, 2019 ha'e kure ary, upévare Yen C omoheñói kure okytĩmbýva, ha upéva ha'e peteĩ ñe'ẽjoaju "heta ta'angambyry haku" chino ñe'ẽme. Umi personaje vy'aguáva oñembojoaju canal ra'ãnga ndive ha umi temiandu vy'aguáva canal oipotáva ome'ẽ haguã iñembohaypyrépe. Ko video ha'e peteĩ ñembyaty irundy película mba'apoguasu rehegua. Mitãnguéra oñembosaráiva ikatu ohechauka porãvéva vy'arã ypykue, ha eha'ãrõ umi ohecháva oguerekóta pe mba'e ojehecha jave película.
About the A' Design Award Platino
The Simplest Happiness Animación Comercial ohupyty A' Design Award Platino, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño añeteguáicha excepcional, elegante ha magnífico-pe. Umi ganador Platino ha'e mba'e hechapyrãva ñemoheñói rehegua, testimonio límite creatividad intelectual rehegua, ha ohechauka profesionalismo ha genio ndaipóri hasýva umi diseñador-pe. Oñeha'ãrõ ko diseño ha'eha umi tembiapo ojekuaavéva ohechaukáva estética peteĩ época rehegua, oipytyvõva sociedad iporãve hag̃ua ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. The Simplest Happiness Animación Comercial ohechauka peteĩ nivel excelencia transcendente ha ndaipóri duda omoporãve yvy ape hembiapo ñemoĩ ha valioso rupi. The Simplest Happiness Animación Comercial ha'e tembiapo ohupytýva A' Design Award Platino omokyre'ỹva ipotapy, ombokyre'ỹva, ombovy'áva ha omoheñóiva vy'a guasu.
Press Kit
- Unique Properties
- This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
- Dimensions & Packaging
- video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
- Tags
- Animation, 3d, motion graphics, advertising, movie
- Production Technology
- The project was realized using adobe software and 3d softwares.
- Design Challenge
- The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
- Research
- For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
- Inspiration
- With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
- Project Duration
- Project has been done in Feb 2019 Taiwan.
- Operation Flow
- Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
- Patents
- Copyright © 2019 Yen C
- Image Credits
- Video Credits:Yen C Chen, The simplest happiness, 2019
