Wolffstrunk Primary Function: Ñemuha Rechaukaha by Karen Cuthbert

Wolffstrunk Primary Function: Ñemuha Rechaukaha by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.

PlátaTa'ãnga· 2021

Wolffstrunk Primary Function: Ñemuha Rechaukaha

by Karen Cuthbert

Client: Gerhard Wolff – Wolffstrunk

A' Design Award Pláta Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #103697

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Colors

The Design

About Wolffstrunk Primary Function: Ñemuha Rechaukaha

Wolffstrunk ha'e peteĩ ñemuha rechaukaha ojejapóva peteĩ marca yva schnapps ha yva licor-pe ġuarã, ojejapóva peteĩ destilería privada-pe. Ta'anga mbykyha ha jehechakuaa omomba'e pe rechaukaha. Peteĩ aguara ra'ãnga imbovyveséva oiko marca ra'ãnga ramo pe ñemuha rechaukaha rembiapokuéragui, ha peteĩ ykyra ra'ãnga oñembojoapy pe ra'ãngáre. Peteĩ akã ikatúva okeva ome'ẽ pe rechaukahápe peteĩ teko vy'arã ha oheja tekombo'e katupyry oñembosako'i. Pe apopyré oguereko peteĩ marca ojeaty'iva, kuatiakuéra ñemuha rehegua, mbayru rerarã, ta'anga guasu, tembiechaukauka postal, peteĩ marca kuatiañe'ẽ ha peteĩ web renda animación mbyky.

The Recognition

About the A' Design Award Pláta

Wolffstrunk Primary Function: Ñemuha Rechaukaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Wolffstrunk Primary Function: Ñemuha Rechaukaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Wolffstrunk Primary Function: Ñemuha Rechaukaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensions & Packaging: Brandbook: 128 mm x 175 mm, 132 pages
Tags: Corporate Identity, Corporate Design, Brand Design, Logo Design
Production Technology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Design Challenge: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Research: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiration: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Project Duration: The project was my bachelor thesis and took about 4 month time.
Operation Flow: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patents: Copyrights belong to Karen Cuthbert, 2020
Team Members: Karen Cuthbert
Image Credits: #1-#5 Karen Cuthbert, 2020