Use What Moves You Campaña Okápe by Pancho Gonzalez and Cristian Chavez

Use What Moves You Campaña Okápe by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 A' Design Award Fiero in Ñemomarandu Jejapo Competition Category.

FieroÑemomarandu· 2020

Use What Moves You Campaña Okápe

by Pancho Gonzalez and Cristian Chavez

Client: Inbrax

A' Design Award Fiero Winner in Ñemomarandu Category

14,647

Verified Award Winner

Verify Award Status for #103847

View at A' Design Award Press Release Award Badge

Colors

The Design

About Use What Moves You Campaña Okápe

Ko diseño, oipurúva mbohapy mba'e oikóva ára ha ára tapichakuéra oipurúvo metro, ohechauka mba'éichapa umi oipuru jepivegua umi mba'e ikatúva ojogua metro-pe tendagua mandu'ahápe. Ko diseño ojerure oipurúvo metro mba'e (camiseta, taza, botella, tembiasa, ha ambue) ára opavave jave, oipurúvo chugui oimeraẽ aravo ha oimeraẽ mba'erãpe. Techapyrã, peteĩ diseño oñembohechaukávape, ojehecha peteĩ kuñataĩ ovesta metro camiseta peteĩ plazápe, oĩ kyre'ỹ ha vy'apavẽ. Ko diseño oñeha'ã ojerure umi ohechávape omboajupe hag̃ua metro mba'e peteĩ moda pyahu ramo.

The Recognition

About the A' Design Award Fiero

Use What Moves You Campaña Okápe ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Use What Moves You Campaña Okápe ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Use What Moves You Campaña Okápe oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
Dimensions & Packaging: OOH inside the subway.
Production Technology: Photography, Illustrator & Photoshop
Inspiration: Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
Team Members: Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González

Read the Press Release