Statice Statice Marca Identidad Visual Diseño by Jia Cheng

Statice Statice Marca Identidad Visual Diseño by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2021

Statice Statice Marca Identidad Visual Diseño

by Jia Cheng

Client: Statice GmbH

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #105916

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Colors

The Design

About Statice Statice Marca Identidad Visual Diseño

Statice ha'e peteĩ empresa Berlín-pe oĩva oikuave'ẽva solución dato ñemigua rehegua oñemoheñói hag̃ua tecnología privacidad ndive oñemboguatáva. Ko tembiapópe, diseño dinámico ha sa'y hesakã ome'ẽ peteĩ sistema identidad visual tuichaitereíva. Mokõi D (dato ymaguare dato sintético-pe) ñembohasa omoheñói marca réra S, oguerekóva característica visual oikotevẽva ha ijojaha'ỹva. Umi sa'y ojeguerohoryva atención noñepyrũi statice (Ka'arasy ypykue) guive añónte ha katu avei peteĩ sa'y ohechauka directamente marca identidad ha omopu'ã jerovia, ombotuichave marca ra'anga.

The Recognition

About the A' Design Award Brónse

Statice Statice Marca Identidad Visual Diseño ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Statice Statice Marca Identidad Visual Diseño ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Statice Statice Marca Identidad Visual Diseño ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.