Anta Óga Ryepy Ñemyatyrõ by Oatson Interior Design

Anta Óga Ryepy Ñemyatyrõ by Oatson Interior Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ogapype Jejapo Competition Category.

BrónseOgapype· 2021

Anta Óga Ryepy Ñemyatyrõ

by Oatson Interior Design

Client: Oatson Interior Design

A' Design Award Brónse Winner in Ogapype Category

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Verified Award Winner
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Colors

The Design

About Anta Óga Ryepy Ñemyatyrõ

Anta ha'e peteĩ sportswear marca hendaguakuéra róga ryepy ñemyatyrõ, oĩva Shanghai, China-pe. Peteĩteĩ pisorã, mokõiha guive po hahaita peve, oñemboyke peteĩ marca ndive pe grupo pegua. Peteĩ táva yvýpe oguereko 8 metro yvate atyrõ ha peteĩ LED tenda tuicha ojehecháva okápe guive. Línea hovyũ potĩ, kuimba'e/kuña sports figura morotĩ ha peteĩ marca létra pytã oapo pe jeike renda. Peteĩ pytu'u renda pytã ha peteĩ yvy ape hovy oiko umi mokõi marca color-kuéra jehecha. Umi material ojejapo hağua oĩ: aluminio plate pintura, oak taperã, mármol ha granito.

The Recognition

About the A' Design Award Brónse

Anta Óga Ryepy Ñemyatyrõ ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Anta Óga Ryepy Ñemyatyrõ ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Anta Óga Ryepy Ñemyatyrõ ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Dimensions & Packaging: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Tags: interior design, workplace, brand, modern, international
Production Technology: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Design Challenge: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Research: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspiration: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Project Duration: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Operation Flow: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Team Members: Chief designer: Yan Deng
Chief designer: Jia Rong