Curridabat Ciudad Dulce Primary Function: Táva Rembiapokue Rehegua Fabrizzio Mendez omba'apóva

Curridabat Ciudad Dulce Primary Function: Táva Rembiapokue Rehegua Fabrizzio Mendez omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2021

Curridabat Ciudad Dulce Primary Function: Táva Rembiapokue Rehegua

Fabrizzio Mendez -gua

Mba'eporuhára: Kerigma

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

39,361

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #107169 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Curridabat Ciudad Dulce Primary Function: Táva Rembiapokue Rehegua Rehegua

Curridabat Ciudad Dulce ha'e peteĩ táva rembiapokue apopyre ojejapóva peteĩ táva Costa Rica-pegua rehehápe. Ko marca omoirũ Ciudad Dulce, térã Táva He'ẽ, jehecha, omoañetéva peteĩ jehecharã porã opa tavaguápe g̃uarã, oñemboguatáva yvy ñemoñangágui. Pe visual sistema ojejapo ta'anga, patrón ha estructura ojejeguerekóva jerémby natural rupive, umi hexágono patrón ombojevýva umi kavaróga ha'ehápe pe mba'e tuichavéva. Ko identidad ipya'e ojeporu materiales ojeimprimíva ha digital-pe, óga, okarapegua techaukaha ha muebles públiko-pe, ikatu hag̃uáicha heta ohecháva ohechakuaa pe táva hasy'ỹre.

Jeguerohory

A' Design Award Pláta Rehegua

Curridabat Ciudad Dulce Primary Function: Táva Rembiapokue Rehegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Curridabat Ciudad Dulce Primary Function: Táva Rembiapokue Rehegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Curridabat Ciudad Dulce Primary Function: Táva Rembiapokue Rehegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Just as nature uses principles to function, develop and organiztion, a city can also use these principles to create community and develop. With this idea in mind, we chose aspects of harmony, organization, and logic that can be found in nature; such as fractal geometry, symmetry, spirals, stripes, fractures, etc. In the end, we chose the patterns of nature which show a coherent and organized growth. This reflects the methodology of Curridabat Ciudad Dulce. We also decided that the brand should be flexible so that it can express the diversity of the city's audiences and activities.
Tuichakue ha Ñemyenyhẽ: The use of circumscribed hexagon-shaped patterns of nature (as in beehives) is the axis on which the visual system is supported, which will facilitate the identification and differentiation of the brand in all graphic materials with which audiences interact.
Ñe'ẽ Rape: Curridabat, Ciudad Dulce, Branding, Costa Rica, Place Brand, Kerigma Branding, Flexible Brands, City Brand
Ñeapopy Tecnología: Once the essence of the brand is defined– which serves as the basis of the project – a divergent creative exercise is made to capture relevant ideas and visuals, which will then be tested and filtered in another convergent exercise, from which 3 different creative paths that work are defined. Finally, the most suitable one is chosen to meet the objectives of the brand. The Adobe Creative Cloud design tools were used for final realization.
Diseño Jepy'apy: The challenge was to build a visual system that reflects a city that cares about the well-being of its inhabitants, not only humans, but also non-humans, such as pollinators (bees, butterflies and hummingbirds), as well as plants and trees, along with all other organisms, which are recognized as citizens. This new identity should reflect that the vision of development is inspired by nature, with a balance between the rational-scientific and the emotional-holistic elements. In addition, it had to be flexible enough to support the diversity of programs, projects and activities that different audiences interact with.
Ñesẽheka: Several in-depth interviews were conducted with key people in the local government. We review various demographic studies of the city, as well as documentation explaining the vision of Ciudad Dulce. We carried out an audit of the graphic materials and communicative efforts that had been used; also, we analyzed aspects of the city and its people, among other things. All this to fully understand the essence of the brand. The objective was to define a brand that adequately reflected the innovative vision that the city had been successfully implementing for several years. This defined the essence of the brand, the differentiating attributes, the values, the archetype of personality of the brand and its main purpose. From here, the design of the logo and the rest of the visual system continued.
Inspiración: Ciudad Dulce (Sweet City) is a methodology based on nature; its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Thus, it is from that inspiration that this flexible brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment. These can be found in something on a large scale, such as city topography, or something as small as the veins in a leaf or a fingerprint.
Proyecto Ára Tuichakue: This project was developed in the city of Curridabat, in Costa Rica. It started in July 2018 and ended in April 2019. Since then, it has worked together with the local government of Curridabat to expand other derivative projects and to accompany them in the process of brand implementation.
Mba'apo Rape: The vision of development in Curridabat Ciudad Dulce is part of the creative and generative logic of nature. This logic is reflected in everything the brand does to reach the diversity of the citizens. The hexagon patterns visible on all physical and digital graphic materials, outdoors, buildings, public furniture and more, make it easy for audiences to live the universe of the brand.
Aty Rembiguái: Fabrizzio Mendez
Yesenia Salazar
Carolina Carrillo
Jeisson Sibaja
Gabriel Jimenez
Beatriz Aguilar
Ta'ãnga Mba'eñemoneĩ: All photographs by Fabrizzio Mendez