SciFest Los Angeles Festival Identidad Sistema by Ching-Fa Lung

SciFest Los Angeles Festival Identidad Sistema by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2021

SciFest Los Angeles Festival Identidad Sistema

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Fiero Winner in Ta'ãnga Category

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Colors

The Design

About SciFest Los Angeles Festival Identidad Sistema

SciFest Los Angeles ha'e peteĩ festival identidad sistema ojejapova'ekue peteĩ festival ary pukukue ocho ára pegua ojeguerekóva imagen mba'e apytu'ũ film ciencia ficción pegua. Ko programa ombyaty film ciencia ficción klásiko 1970 guive 2017 peve, oipysyrõva sub-género heta, ha'éva acción, animación ha mystery. Peteĩ tipografía dimensional, ojekuaáva escena irundy dimensión-gui, ojeporu pe lenguaje visual principal-rõ opa aplicación-pe. Umi poster ombojoaju realidad aumentada reheve, upéicha umi ohechávape ikatu ohesa'ỹijo ipypuku. Umi app ha website interfaz ojeporu gráfico kinético mbohapy dimensión pegua.

The Recognition

About the A' Design Award Fiero

SciFest Los Angeles Festival Identidad Sistema ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ SciFest Los Angeles Festival Identidad Sistema ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. SciFest Los Angeles Festival Identidad Sistema oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.