Harlem Advocacy Cartel Aty Jiaqi Song omba'apóva

Harlem Advocacy Cartel Aty Jiaqi Song omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2021

Harlem Advocacy Cartel Aty

Jiaqi Song -gua

Mba'eporuhára: Bandujo Advertising Design

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

11,237

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #107915 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Harlem Advocacy Cartel Aty Rehegua

Harlem Advocacy ha'e peteĩ marandu apostáicha aty ojejapova'ekue peteĩ tekove porã rehegua tekombo'e programápe g̈uarã, oĩva Harlem, New York City-pe. Umi cartel ombojoaju peteĩ marca ra'ãnga umi ta'ãngahaipy ilustradope, ha peteĩteĩ ta'ãngahaipy ohechauka peteĩ mba'e ñeme'ẹ, umíva apytépe oĩ tesãi rehegua, tekove atyguáva, mbo'ehára térã tembiapo jehepyme'ẽ rehegua pytyvõ. Peteĩ cartel guasúpe ojehecha opaite ta'ãngahaipy oñondivepa. Oñemondo hag̈ua opavavépe, umi aty oñemboja'o cartel ijetu'úvape, peteĩteĩ ohechaukávo peteĩ ta'ãngahaipy tuichaháguipe. Pe estilo ojehechakuaáva ombopy'aterei pop art rupive, péicha umi tapichakuéra oikohápe ikatu ohecha pya'e mba'épa ojehepytyvõ chupekuéra.

Jeguerohory

A' Design Award Brónse Rehegua

Harlem Advocacy Cartel Aty ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Harlem Advocacy Cartel Aty ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Harlem Advocacy Cartel Aty ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Tuichakue ha Ñemyenyhẽ: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Ñe'ẽ Rape: graphic design, poster, illustrations, social service, poster design
Ñeapopy Tecnología: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Diseño Jepy'apy: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Ñesẽheka: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiración: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Proyecto Ára Tuichakue: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Mba'apo Rape: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.