3 Mobile Lifestyle Store Primary Function: Ñemuha Tuichakue Ñemboyke Rembiapokue by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Ogapype Jejapo Competition Category.
PlátaOgapype· 2021
3 Mobile Lifestyle Store Primary Function: Ñemuha Tuichakue Ñemboyke Rembiapokue
Client: IMO design
A' Design Award Pláta Winner in Ogapype Category
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- Verified Award Winner
- Verify Award Status for #108092
The Design
About 3 Mobile Lifestyle Store Primary Function: Ñemuha Tuichakue Ñemboyke Rembiapokue
3 Mobile Lifestyle Store ha'e peteĩ ñemuha tuichakue ñemboyke rembiapokue peteĩ mba'yru ñe'ẽveve renda rérape Hong Kong-pe. Ko ñemuha oguereko 150 metro kuadrádo. Umi puku hũ ha morotĩ oñombojoja ojere opárupi ko tuichakue jerére. Umi líne ipe ha karẽ omohenda pe tesape puku ha pe yvýre oĩva ta'anga. Umi yvyra apopyre omoĩ peteĩ joaju ha peteĩ py'aguapy. Pe tapicha ñepytyvõ renda oiporu umi ao ombogueriva ryapu ojejuhúva umi apyka aeroplano primera clase-pegua rehegua. Peteĩ táva ñembotypy oguerekóva umi vidrio ombojerekuaáva ombohasa umi ñehekombo'e ha ikatu ojepe'a pe ñemuha rendápe umi mba'ekuaápe g̃uarã.
The Recognition
About the A' Design Award Pláta
3 Mobile Lifestyle Store Primary Function: Ñemuha Tuichakue Ñemboyke Rembiapokue ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ 3 Mobile Lifestyle Store Primary Function: Ñemuha Tuichakue Ñemboyke Rembiapokue ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. 3 Mobile Lifestyle Store Primary Function: Ñemuha Tuichakue Ñemboyke Rembiapokue ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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