Pláta Ta'ãnga · 2021
Branding Accademia of Perugia Sistema de Marca ha Campaña
by Paul Robb
- A' Design Award Pláta 2021 in Ta'ãnga
- CLIENT: Accademia Di Belle Art Perugia
- Estimated Number of Design Views: 39,349
- Verification code D7D3955E7A · Verify this award
Colors
About Branding Accademia of Perugia Sistema de Marca ha Campaña
Pe Accademia Perugia-pegua oikotevẽ peteĩ identidad visual pyahu ohechauka hag̃ua institución-pe oñemoingove pya'e tenonderãme. S&P omba'apo ABA mbo'ehárakuéra ha temimbo'ekuéra ndive oikuaa hag̃ua opaichagua departamento ha mba'e Academia-pegua. Umi diseñador-kuéra oñeha'ã omoheñói peteĩ sistema identidad de marca kinética ha arquitectura peteĩháme oĩva ome'ẽva avei individualidad peteĩteĩva curso-pe. Omoheñói peteĩ sistema identidad kyre'ỹ, mbarete ha iporãva omba'apóva porã opaichagua arte mbytépe ani hag̃ua oiporu umi cliché ha convención típico ojekuaáva.
About the A' Design Award Pláta
Branding Accademia of Perugia Sistema de Marca ha Campaña ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Branding Accademia of Perugia Sistema de Marca ha Campaña ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Branding Accademia of Perugia Sistema de Marca ha Campaña ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
