Tongrentang Zhima Health Ñemuha Ryepy Diseño by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award Itaju in Ogapype Jejapo Competition Category.
ItajuOgapype· 2021
Tongrentang Zhima Health Ñemuha Ryepy Diseño
by Yong Wong
Client: Beijing Tongrentang Health
A' Design Award Itaju Winner in Ogapype Category
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- Verified Award Winner
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The Design
About Tongrentang Zhima Health Ñemuha Ryepy Diseño
Tongrentang Zhima Health ha'e peteĩ ñemuha jeikuaaha oĩva Beijing-pe. Ko ñemuha oguereko 5000 metro cuadrado mbohapy jeupihápe. Upépe oñeikuave'ẽ peteĩ tendápe suplemento dietético, tembi'u omombaretéva ha tesãi ñangarekorã oguerekóva tecnología tesãirã. Ryepýpe ojepuru hetaite tenda oguerekóva materiales ojoavýva, ha'eháicha yvyra atã ha bronce. Yvy guive yvate gotyo, ojehechauka irundy téma: porandu, tembi'u, tesãi jevy ha pohãno. Ko ñemuha avei oiko peteĩ tenda porãicha oñemoirũ hag̃ua umi ojoguáva.
The Recognition
About the A' Design Award Itaju
Tongrentang Zhima Health Ñemuha Ryepy Diseño ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Tongrentang Zhima Health Ñemuha Ryepy Diseño ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Tongrentang Zhima Health Ñemuha Ryepy Diseño omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. - Dimensions & Packaging
- 5000 square meters, 3 floors
- Tags
- Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
- Production Technology
- The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
- Design Challenge
- The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
- Research
- Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. - Inspiration
- After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
- Project Duration
- This project started in May 2019 and finished in December 2019 in Beijing.
- Operation Flow
- From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized. - Team Members
- Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
- Image Credits
- Beijing Wuxiang Space Architecture Design
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