Eco Expo Korea Póster by Juwon Kim and Nakyeong Shin is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.
BrónseTa'ãnga· 2021
Eco Expo Korea Póster
by Juwon Kim and Nakyeong Shin
Client: KEITI(Korea Environmental Industry&Technology Institute)
A' Design Award Brónse Winner in Ta'ãnga Category
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The Design
About Eco Expo Korea Póster
Eco Expo Korea ha'e peteĩ póster ha diseño interactivo web ojejapóva tembi'u yvy ñemboyvakue rehegua. Pe póster ojejapo A0 tamaño-pe ha oguereko 1189 por 841 milímetro. Heta pixel apytepe ojekuaa ha okañy jehecha rupive ka'avo rehegua, ombyai chupekuéra térã ojapo hikuái peteĩ ambue forma pyahu. Peteĩteĩ capa ombotypa upe oĩ vaekue henondépe, oñemoambue rupive héra ratio. Pe efecto ojehechauka peteĩ error 404-icha ha ohechauka pe tapicha oĩva pe ka'avo original ha peteĩ concepto pyahu ojeporavo vaekue artificialmente. Pe diseño oheka omomba'e guasu hag̃ua umi ka'avo rasa okañýva.
The Recognition
About the A' Design Award Brónse
Eco Expo Korea Póster ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Eco Expo Korea Póster ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Eco Expo Korea Póster ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error. - Dimensions & Packaging
- It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
- Tags
- design, poster, graphic, eco
- Design Challenge
- We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
- Research
- We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design. - Inspiration
- The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
- Project Duration
- The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
- Operation Flow
- As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website. - Team Members
- Juwon Kim, Nakyeong Shin
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