Yoonly Ta'anga Rechaka Identidad by Fanny De Bray

Yoonly Ta'anga Rechaka Identidad by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2021

Yoonly Ta'anga Rechaka Identidad

by Fanny De Bray

Client: Made for you

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #109809

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Colors

The Design

About Yoonly Ta'anga Rechaka Identidad

Yoonly ha'e peteĩ ta'anga rechaka identidad ojejapóva peteĩ marca viaje mba'e g̈uarã, omeẽva experiencia mitã rusu oguatáva g̈uarã. Pe letra Y ojejopy peteĩ mapa pin ndive, ojapóva peteĩ botón on ha off, oipytyvõva pe mensaje principal, switch on life. Umi letra O mokõi ojejapo peteĩ infinito rechaukaha rupive, ohechaukáva umi tembiasakue opytáva tapiaite peve. Peteĩteĩ letra guive iguýpe oñemoĩ peteĩ curva akatúa gotyo, ome'ẽva pe logo peteĩ apariencia dinámica ha textura reheguáva. Sa'yju verde (duck green) omomandu'a pe yguasu ha yvágare, ha pe naranja katu omomandu'a pe yvypóra py'aguapy ha kuarahy resakã. Pe identidad ojeadapta digital ha impreso media mokõivére.

The Recognition

About the A' Design Award Brónse

Yoonly Ta'anga Rechaka Identidad ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Yoonly Ta'anga Rechaka Identidad ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Yoonly Ta'anga Rechaka Identidad ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you