Chinese Zodiac Tipografía by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2021

Chinese Zodiac Tipografía

by Mengyu Cao

Client: YiQi Hanzi

A' Design Award Fiero Winner in Ta'ãnga Category

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Verified Award Winner

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Colors

The Design

About Chinese Zodiac Tipografía

Pe tipografía Zodíako Chino rehegua oguereko 12 letra. Anguja, Toroguasu, Jaguarete, Tapiti, Teju, Mbói, Kavaju, Mymba, Ka'i, Ryguasu, Jagua, Kure. Ombojoaju caligrafía china ha ta'ãnga y reguasu ypykue china rehegua. Diseño rapykuéri rupive, omoambue forma ypykue caligrafía rehegua ha omoĩ ta'ãnga pyahu ojoajúva hendive ohechauka hag̃ua mba'e he'ise peteĩteĩva ipopeýpe. Umi letra china ojehechájepi ta'ãnga hasýichaitereíva tapicha ndoikuaáivape china ñe'ẽ. Ko tembiapo apopyre ha'e ojapo umi letra china ojekuaa porãve opavavépe omosarambi hag̃ua tekate china rehegua.

The Recognition

About the A' Design Award Fiero

Chinese Zodiac Tipografía ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Chinese Zodiac Tipografía ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Chinese Zodiac Tipografía oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensions & Packaging: This typography set can be used as culture posters as I shown with the images.
Tags: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Production Technology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Design Challenge: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Research: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiration: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Project Duration: This project started in January 2020 in San Francisco and finished in August.
Operation Flow: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Team Members: Mengyu Cao