Lazarus Effekt Kampaña Ta'anga Lara Wilkin omba'apóva

Lazarus Effekt Kampaña Ta'anga Lara Wilkin omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2021

Lazarus Effekt Kampaña Ta'anga

Lara Wilkin -gua

Mba'eporuhára: Lara Wilkin

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

11,654

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #111279 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Lazarus Effekt Kampaña Ta'anga Rehegua

Lazarus Effekt ha'e peteĩ kampaña ta'anga aty ojejapova'ekue peteĩ kampaña arandukatu multimedia rupive, oñemomandu'a hag̃ua Lazarus Effekt rehe. Lazarus effekt, peteĩ ñe'ẽ omoheñóiva'ekue paleontólogo David Jablonski, he'ise pe jeikuaajey peteĩ tekove oje'evavakue ohova térã opava. Ko'ã ta'anga ohechauka ka'avo ha mymba ojejuhujeýva. Peteĩteĩ ta'anga ojejapo ta'anga vector hũ ha morotĩ reheve, ha henyhẽ detalle-gui, upéicha rupi umi ohechávape ikatu ohecha hetave mba'e oñeha'ãramo hesa omba'apo are. Umi ta'anga tuicha oĝuahẽva oiko peteĩ jehechauka pu'aka ramo, ombojoajúva umi cartel, flyer, banner ha información gráfica.

Jeguerohory

A' Design Award Brónse Rehegua

Lazarus Effekt Kampaña Ta'anga ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Lazarus Effekt Kampaña Ta'anga ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Lazarus Effekt Kampaña Ta'anga ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Tuichakue ha Ñemyenyhẽ: main illustration 32000 mm / 23428 mm
Ñe'ẽ Rape: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Ñeapopy Tecnología: Drawn layout and adobe illustrator vectors
Diseño Jepy'apy: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Ñesẽheka: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiración: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Proyecto Ára Tuichakue: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Mba'apo Rape: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Aty Rembiguái: Lara Wilkin
Ta'ãnga Mba'eñemoneĩ: Lara Wilkin