Who's That Eating Ta'anga Kuatiaha Ojepysẽva by Keitaro Sugihara

Who's That Eating Ta'anga Kuatiaha Ojepysẽva by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award Itaju in Ta'ãnga Jejapo Competition Category.

ItajuTa'ãnga· 2021

Who's That Eating Ta'anga Kuatiaha Ojepysẽva

by Keitaro Sugihara

Client: Keitaro Sugihara

A' Design Award Itaju Winner in Ta'ãnga Category

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Colors

The Design

About Who's That Eating Ta'anga Kuatiaha Ojepysẽva

Ko kuatiaha oñembojoajúva ojepysẽva ohapykuéri pokõi mymba o'úva hembi'u iporãitevéva, peteĩteĩva oguerekóva peteĩ ñepysẽ 3D ohechauka'áva mba'éichapa o'u. Peteĩteĩva ñepysẽ ojejapo peteĩ kuatia jepokuávandi ha mokõiha kuatia pytyvõhára ohechauka'áva jurúpe ryepýpe ha ome'ẽva mbarete. Ko ñemohenda ndahasýiva, oñembojoajúva papel ñemboatã ta'angandi, ome'ẽ tekove peteĩteĩva mymbápe. Moñe'ẽrã oike tembi'u ryapu Hapõ ñe'ẽ rupive, ombopy'aguapy moñe'ẽhárame ope'a ha omboty kuatia mymba o'úvo.

The Recognition

About the A' Design Award Itaju

Who's That Eating Ta'anga Kuatiaha Ojepysẽva ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Who's That Eating Ta'anga Kuatiaha Ojepysẽva ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Who's That Eating Ta'anga Kuatiaha Ojepysẽva omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.