New HQ New Rules Primary Function: Techaukaha Rembiapoite Hd Communication Kft. omba'apóva

New HQ New Rules Primary Function: Techaukaha Rembiapoite Hd Communication Kft. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2021

New HQ New Rules Primary Function: Techaukaha Rembiapoite

Hd Communication Kft. -gua

Mba'eporuhára: Magyar Telekom

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

37,528

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #112485 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

New HQ New Rules Primary Function: Techaukaha Rembiapoite Rehegua

Book Text: New HQ New Rules ha'e peteĩ techaukaha rembiapo ojejapóva Magyar Telekom óga guasu pyahúpe ĝuarã. Ko techaukaha ohechauka peteĩ atýra rembiapo reko ojejapotava'erã oficína ryepýpe. Pe rembiapo iporã ha ime'ẽ rory, upévare umi rembiapo reko oñeñandu ñehenóiramo, ndaha'éi peteĩ tembiaporã hatã. Umi ta'ãnga ohechauka umi tembiapo ára ha ára oficínape puka ha yvypóra po'i reheve. Pe teko ymaguare ojoavy pe óga tuichakue ha ijeko pyahúgui. Ojeheka oñemoñepyrũ peteĩ ñeñandu pya'e ha oñemokyre'ỹ tapichakuérape omoñe'ẽ ha ojapo umi rembiapo reko puka reheve.

Jeguerohory

A' Design Award Pláta Rehegua

New HQ New Rules Primary Function: Techaukaha Rembiapoite ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ New HQ New Rules Primary Function: Techaukaha Rembiapoite ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. New HQ New Rules Primary Function: Techaukaha Rembiapoite ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Ñe'ẽ Rape: Office building, Signage, Illustration, Design, System of Norm
Inspiración: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Proyecto Ára Tuichakue: Permanent
Aty Rembiguái: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

Emoñe'ẽ Marandu Myasãi

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