Low Classic Marca Rekoita by Yaman Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2021

Low Classic Marca Rekoita

by Yaman Hu

Client: Low Classic

A' Design Award Fiero Winner in Ta'ãnga Category

13,661

Verified Award Winner

Verify Award Status for #113244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Low Classic Marca Rekoita

Low Classic ha'e peteĩ marca rekoita ojejapo vaekue peteĩ marandu ropa apoha independiente g̃uarã. Ko rekoita ojehecha porã 1980 arygua revista moda-gui. Oiporu peteĩ paleta color ndahi'ãiva ha peteĩ tapykuere oipe'áva grid. Ipype oĩ typography ijetu'úva ha ojoajúva kurva porãnguéra ndive, ha upéva he'ase pe marca ñe'ẽ visual guasu. Ojejopy avei materialha imprentapyre ha digitalguáva, umíva apytépe posteres, redes sosiales-pe ta'anga, correo electrónico ha web banner. Umi materialha imprentapyre ojejapo kuatia recicladogui, dyes ky'aveiva'ỹva reheve. Pe tembipota ha'e ome'ẽ peteĩ tetepy vintage forma digital porãguáva.

The Recognition

About the A' Design Award Fiero

Low Classic Marca Rekoita ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Low Classic Marca Rekoita ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Low Classic Marca Rekoita oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensions & Packaging: 1920px*1280px
Tags: Identity, digital design, fashion, typography
Production Technology: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Design Challenge: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Research: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiration: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Project Duration: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operation Flow: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Team Members: Creative Director: Yaman Hu
Designer: Yaman Hu