Times Pavilion Primary Function: Jehechauka renda pavellón by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Primary Function: Jehechauka renda pavellón by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Ogapype Jejapo Competition Category.

PlátaOgapype· 2021

Times Pavilion Primary Function: Jehechauka renda pavellón

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

A' Design Award Pláta Winner in Ogapype Category

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Colors

The Design

About Times Pavilion Primary Function: Jehechauka renda pavellón

Times Pavilion niko peteĩ jehechauka renda ojejapóva peteĩ China empresa mba'e reheguápe guarã. Ko pavellón oñemomombyry umi diseño interior oñemboya'áva. Peteĩ pared ikatúva oñemongu'e, oñemopu'ãva LED tareplla guasúgui, ikatu oñeñapytĩ ha oñemboguata jey peteĩ tape rehe. Umi tape, máquina ha programa ojoajúva ombojere ko pared tenonde ha tapykue gotyo ombovai hag̃ua pe renda. Umi taplla ohechauka mba'éichapa ojeguerojera pe empresa ha ikatu oñembopyahu sapy'aitépe, ombopo'i hag̃ua mba'e reñói ojeporúva jehechauka ñemongatápe. Pe ñemohenda ohapyko yvypóra jeguata rekávo ojapo hag̃ua peteĩ tape panorámico oñondivéva.

The Recognition

About the A' Design Award Pláta

Times Pavilion Primary Function: Jehechauka renda pavellón ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Times Pavilion Primary Function: Jehechauka renda pavellón ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Times Pavilion Primary Function: Jehechauka renda pavellón ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu