RYC Brand Identity Marca Ryapyre by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2021

RYC Brand Identity Marca Ryapyre

by Fengnan Lin

Client: Ryc

A' Design Award Brónse Winner in Ta'ãnga Category

9,480

Verified Award Winner

Verify Award Status for #114458

Ejuhu Ko'ág̃a Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Marca Ryapyre

RYC Marca Ryapyre ha'e peteĩ identidad visual corporativa ojejapo vaekue peteĩ empresa e-commerce Guangzhou, China-pe oĩva g̃uarã. Pe logo ojejapo mbohapy signo de puntuación reheve: peteĩ admiración signo omomba'apoharekue rehegua, peteĩ coma perseverancia rehegua, ha peteĩ punto final perfección ha peteĩ oñepyrũ pyahu rehegua. Pe letra R ha peteĩ carrito de compras forma ojoaju umi signo de puntuación ndive ohechauka hag̃ua pe industria. Pe puntuación ojeporu peteĩ ñe'ẽ ojehecháva opa tetã rupive. Pe identidad ojeplika umi tarjeta de negocio, insignia, cuaderno, empaque de regalo ha bolsa de lienzo rehe, oiporu jepi plata foil ha impresión pantalla.

The Recognition

About the A' Design Award Brónse

RYC Brand Identity Marca Ryapyre ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ RYC Brand Identity Marca Ryapyre ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. RYC Brand Identity Marca Ryapyre ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.