Spazio Lenovo Tembiapoite: Tienda flagship ryepy by Alessandro Luciani

Spazio Lenovo Tembiapoite: Tienda flagship ryepy by Alessandro Luciani is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Ogapype Jejapo Competition Category.

PlátaOgapype· 2021

Spazio Lenovo Tembiapoite: Tienda flagship ryepy

by Alessandro Luciani

Client: Alessandro Luciani

A' Design Award Pláta Winner in Ogapype Category

18,695

Verified Award Winner

Verify Award Status for #115699

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Spazio Lenovo Tembiapoite: Tienda flagship ryepy

Spazio Lenovo ha'e peteĩ tienda flagship ryepy oñemboguapyva mokõi jupihápe, oguerekóva 900 metro cuadrado tuichakue. Pe yvýpe oĩva jupiha ha'e peteĩ tenda exhibición pyapy'ỹva ikatúva avei ombohasa evento promocional ha jehecharã. Umi mesa jehechaukaha oguereko vidrio ipererĩva iñakãreheve ha monitor oñemoĩmbýva oguerohesakãva mba'ete digital rehegua marandu. Peteĩ LED wall guasu ojupi mba'yrukuára rupive ha ojehecha okáragui. Pe escalera oñemongehe vidrio dicroico-pe, ha umi pyrũha ogueraha tesape LED. Oñondivepa trece columna hovyũ oñemboguapy oñemboheko haguã peteĩ yvotyty renda, upéicha teknolohía ha tekoha ojoaju.

The Recognition

About the A' Design Award Pláta

Spazio Lenovo Tembiapoite: Tienda flagship ryepy ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Spazio Lenovo Tembiapoite: Tienda flagship ryepy ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Spazio Lenovo Tembiapoite: Tienda flagship ryepy ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.
Dimensions & Packaging: The store is spread over two floors for a total of 900 square meters
Tags: Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
Production Technology: Dichroic glass, LedWall, Wood,
Design Challenge: The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
Research: The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
Inspiration: Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.
Project Duration: The project started in May 2020 in Milano - Italy and finished in September 2020
Operation Flow: The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
Team Members: Alessandro Luciani
Grottini srl
Image Credits: Lenovo Italy