Niuniu Western Food Óga Ryepýpe Karugua by Mingbin Yang

Niuniu Western Food Óga Ryepýpe Karugua by Mingbin Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ogapype Jejapo Competition Category.

BrónseOgapype· 2021

Niuniu Western Food Óga Ryepýpe Karugua

by Mingbin Yang

Client: Niuniu Western Food

A' Design Award Brónse Winner in Ogapype Category

10,121
Verified Award Winner
Verify Award Status for #115864

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Niuniu Western Food Óga Ryepýpe Karugua

Niuniu Western Food ha'e peteĩ karugua ryepy oguerekóva 400 metro cuadrado. Ko diseño oipuru marca sa'y sistema tenondeguávo pe tenda ryepýpe. Orange, marca sa'y guasuvéva, ojejuhu oñondive yvy hũ sa'y ha yvága hovy oñemog̃uahẽva ñandekuérava guive. Sa'y aty ombohovái tekove ñemomba'e guasu ñandekuéra rehe umi ñemboja'o ahecha porãva rupive. Peteĩ óga ta'ãnga ojepuru mitã kuáva ta'ãnga rupive ombojoja marca persona og̃uahẽ hógape. Materiales oĩva: pintura, metal, ita ha tesãi (tila). Ko diseño ojejapo oñemoĩ hag̃ua peteĩ presupuesto michĩmi construcción-pe g̃uarã.

The Recognition

About the A' Design Award Brónse

Niuniu Western Food Óga Ryepýpe Karugua ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Niuniu Western Food Óga Ryepýpe Karugua ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Niuniu Western Food Óga Ryepýpe Karugua ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Re-enhance the concept of reverence for the natural world; show the brand color system more nakedly, and easily interact and dialogue with us in a more direct way. The orange in the space is the main color of NIU NIU WESTERN FOOD. It blends with the earth gray and sky blue in nature. It touches our resonance with visual senses, and once again speaks for the awe of nature.
Dimensions & Packaging: 400sqm
Tags: Naturally, brand identity
Production Technology: Paint, metal, stone, tile.
Design Challenge: Investment cost is limited.
Research: The practice of brand culture and visualization system in space.
Inspiration: The most three-dimensional layers and the most beautiful colors all come from the natural world, and a variety of rich elements form different emotional expressions, which please our mood.
Project Duration: The project started in May 2020 in Foshan and finished in December 2020 in Jiangmen.
Operation Flow: The wall uses pure childlike strokes to create a family portrait of "Niu Niu". The brand new visual IP image brings us here, meets here, and party here...
Team Members: MINGBIN YANG, RUIBAO ZENG&HONIDEA DESIGN LAB.
Image Credits: HONIDEA&NIU NIU WESTERN FOOD