Pláta Ta'ãnga · 2021
Lunema Specimen Tipo de Letra Kuatiañe'ẽ
by Paul Robb
- A' Design Award Pláta 2021 in Ta'ãnga
- CLIENT: Salt & Pepper
- Estimated Number of Design Views: 44,847
- Verification code 26203AE601 · Verify this award
Colors
About Lunema Specimen Tipo de Letra Kuatiañe'ẽ
Lunema ha'e peteĩ tipo de letra sans serif neo-grotesco ko'ẽreíva ojejapo porãitereíva, oguerekóva contraste geométrico imbaretéva. Peteĩ familia sans serif funcional ikatúva operduráta arapyrépe, ha katu péicha rupive ko'ẽreĩ ha ijojáva'ekue'ỹva gueteri. Opavave letra forma ojejapo ñeha'ã guasúpe mba'e michĩme rehe ikatu hag̃uáicha ojelee porã tamaño tuichaitéva ha michĩitéva-pe avei oĩgui trampa de tinta pypukúva ojehechaukáva porã. Umi 10 peso orekópa conjunto glifo latino ipukuvéva alternativa ha ligadura ndive.
About the A' Design Award Pláta
Lunema Specimen Tipo de Letra Kuatiañe'ẽ ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Lunema Specimen Tipo de Letra Kuatiañe'ẽ ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Lunema Specimen Tipo de Letra Kuatiañe'ẽ ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
- Dimensions & Packaging
- The font is produced in 10 weights and styles
- Tags
- Type design, font
- Production Technology
- Typeface realized in Glyphs
- Design Challenge
- The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
- Research
- We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
- Inspiration
- The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
- Project Duration
- The project began in July 2020 with the commercial license released by Monotype in December 2020
- Operation Flow
- The commercial font is used primarily by branding and communications design
- Image Credits
- @ Salt & pepper Studio / Paul Henry Robb
