Self Help Graphics and Art Marka Rekove by David Jimenez

Self Help Graphics and Art Marka Rekove by David Jimenez is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2021

Self Help Graphics and Art Marka Rekove

by David Jimenez

Client: David Jimenez

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner
Verify Award Status for #117221

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Self Help Graphics and Art Marka Rekove

Self Help Graphics and Art ha'e peteĩ proyecto oñemoambuévo peteĩ marka rekove, peteĩ tekoha art comunitario East Los Angeles-pe g̃uarã. Pe identidad pyahu ohechauka pe mba'epuahu, misión, ha historia pe tekohagui, oñemongakuaava'ekue umi Chicana, Chicano, ha Latinx artista-kuéra identidad cultural ha empoderamiento político-gui. Pe grid estructura umi hieroglífo Azteca ha Maya-gua ombopy'a peteĩ tipografía display iñemongaraiva ha logotipo. Pe logotipo ojejapo laser rupive MDF yvyra ári ha oñemyenyhẽ letterpress rupive, oñemoĩ hag̃ua textura. Umi poster ojejapo screen printing rupive, omomba'e hag̃ua pe tekoha historia printmaking-pegua.

The Recognition

About the A' Design Award Brónse

Self Help Graphics and Art Marka Rekove ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Self Help Graphics and Art Marka Rekove ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Self Help Graphics and Art Marka Rekove ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez