Lays Heartwork Ñemyerakuã Táva by PepsiCo Design and Innovation

Lays Heartwork Ñemyerakuã Táva by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Ñemomarandu Jejapo Competition Category.

PlátaÑemomarandu· 2021

Lays Heartwork Ñemyerakuã Táva

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Pláta Winner in Ñemomarandu Category

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Verified Award Winner

Verify Award Status for #118793

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Heartwork Ñemyerakuã Táva

Lays Heartwork ha'e peteĩ ñemyerakuã táva ojejapo va'ekue Lays réra rehe pandemia Covid-19 aja. Ko táva omoañete umi tapichápe omba'apóva tenondegua rire Lays valor mba'apoha ryepýpe, oĩ ipype ñemitỹmbáva, mba'apoha rekovekuéra, kamión ojagarráva, ñemuhakuéra ha ogueraha va'ekuéra. Sa'y overáva ha oñeha'arõmivéva ojeju oñondive ñemomba'e ñe'ẽ hesakãva pukukue jave pack ojejapoháre. Peteĩteĩ pack oiko peteĩ ñemomba'erã umi táva mba'apohárape ndaikatúiva sapy'ánte oñemomba'e hovaicha. Ojehechaukase upe mba'apo ára ha ára ndaha'éiha mba'apo pohýi añónte, ha'e mba'apo py'águi osẽva.

The Recognition

About the A' Design Award Pláta

Lays Heartwork Ñemyerakuã Táva ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Lays Heartwork Ñemyerakuã Táva ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Lays Heartwork Ñemyerakuã Táva ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release