Lays Signature Marca Ñeñanduka Pop-Up by PepsiCo Design and Innovation

Lays Signature Marca Ñeñanduka Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Itaju in Ñembyaty Jejapo Competition Category.

ItajuÑembyaty· 2021

Lays Signature Marca Ñeñanduka Pop-Up

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Itaju Winner in Ñembyaty Category

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Verified Award Winner

Verify Award Status for #118889

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Signature Marca Ñeñanduka Pop-Up

Lays Signature ha'e peteĩ marca ñeñanduka pop-up ojejapóva papa chips rehegua. Ko ñeñanduka ojejapo tenda sapy'agua rupi ñemuha poravopyre ryepýpe, oĩháme peteĩ chip bar mixología rehegua oikóva escenario michĩvaicha. Umi ohóva omaña peteĩ jehechauka oikovévare, ojejapohápe po rupive umi mba'ehe'ẽ ojoavýva henondépe. Ko formato teatral ha heta ñeñandu rupive oñemoĩ pyahu mba'éichapa oñeme'ẽ, oñeha'ã ha oñemboja'o umi chips. Oñehaʼarõ ohupyty mitãrusukuérape omomba'éva ñeñanduka añetegua ha jeporoja'o social. Pe jehechauka peteĩha oñemombe'úkuri ñemuha guasu Lane Crawford-pe.

The Recognition

About the A' Design Award Itaju

Lays Signature Marca Ñeñanduka Pop-Up ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Lays Signature Marca Ñeñanduka Pop-Up ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Lays Signature Marca Ñeñanduka Pop-Up omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
Inspiration: Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
Team Members: PepsiCo Design & Innovation

Read the Press Release