Math Alive Marka Identidá Brand Core - Visang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Itaju pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

ItajuTa'ãnga· 2021

Math Alive Marka Identidá

Brand Core - Visang -gua

Mba'eporuhára: VISANG Education Inc.

A' Design Award Itaju Rembiporuarã Ta'ãnga Categoría-pe

141,657

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #119111 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Math Alive Marka Identidá Rehegua

Umi motivo gráfiko dinámiko ombovy'ave mbo'esyrã matemátika rehegua ambiente mbo'esyry joapypyrépe. Umi gráfiko parabóliko matemátika-gui oinspirahína logo diseño. Letra A ha V oñembojoavy línea kontinua rupive, ohechaukáva interaksión mbo'ehára ha temimbo'e apytépe. He'i Math Alive oguero'y umi puruhára oiko hag̃ua mitã katupyry matemátika-pe. Umi visual tenondeguáva ohechauka ñemoambue konsepto abstrakto matemátika-gui gráfiko mbohapy dimensión-pe. Pe desafío oî oñembojojaha hag̃ua ñembosarái ha tema vy'áva público objetívo-pe g̃uarã profesionalismo reheve marka teknología educativa ramo.

Jeguerohory

A' Design Award Itaju Rehegua

Math Alive Marka Identidá ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Math Alive Marka Identidá ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Math Alive Marka Identidá omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Tuichakue ha Ñemyenyhẽ: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Ñe'ẽ Rape: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Ñeapopy Tecnología: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Diseño Jepy'apy: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Ñesẽheka: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiración: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Proyecto Ára Tuichakue: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Mba'apo Rape: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Aty Rembiguái: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Ta'ãnga Mba'eñemoneĩ: Shutterstock, Clipart Korea