Save Calendar Ta'anga arapapaha rehegua by Mengjia Li

Save Calendar Ta'anga arapapaha rehegua by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.

PlátaTa'ãnga· 2021

Save Calendar Ta'anga arapapaha rehegua

by Mengjia Li

Client: Northeastern University

A' Design Award Pláta Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #119152

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Colors

The Design

About Save Calendar Ta'anga arapapaha rehegua

Save Calendar ha'e peteĩ ta'anga aty ojejapo va'ekue peteĩ arapapahápe guarã, oñeñe'ẽva tembi'u ñeñongatu rehe. Umi ta'anga ohechauka peteĩ ñemitỹ yvyty irundy ára aja pukukue: arahaku ñemboy'u, arahaku, araro'y ñemboguejy ha araro'y. Umi sa'y okambia peteĩteĩ ára ndive, upévare umi irundy ára ojekuaa porã ojoavýva. Peteĩ ñembosako'i ojojoguáva china rembiapohaicha ome'ẽ umi ta'angápe peteĩ jehecha pyahu. Umi jasy ha ára rehegua marandu oñemoĩ peteĩteĩ kuatiápe yvate gotyo. Umi ta'anga ojejapo computadora software ndive ha oñembokuatia 800 rire 800 milímetro. Ko aty ohechauka umi ñemitỹhára rembiapo pohýi ha omomandu'a tapichakuérape ombojerovia hag̃ua tembi'u.

The Recognition

About the A' Design Award Pláta

Save Calendar Ta'anga arapapaha rehegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Save Calendar Ta'anga arapapaha rehegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Save Calendar Ta'anga arapapaha rehegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020