Out Here It's Dew Ko Ape Oĩ Dew PepsiCo Design and Innovation omba'apóva

Out Here It's Dew Ko Ape Oĩ Dew PepsiCo Design and Innovation omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Ñemomarandu Jejapo Ñeha'ã Categoría-pe.

BrónseÑemomarandu· 2021

Out Here It's Dew Ko Ape Oĩ Dew

PepsiCo Design and Innovation -gua

Mba'eporuhára: PepsiCo Design & Innovation

A' Design Award Brónse Rembiporuarã Ñemomarandu Categoría-pe

20,908

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #119164 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Out Here It's Dew Ko Ape Oĩ Dew Rehegua

"Out Here It's Dew" ha'e peteĩ marketing ñangareko ojejapóva peteĩ mba'eu ykuéra jehe'a rehegua marca peguarã, oñemyasãi hağua ojoheguáva okarigua tembiapo Midwest ejapo peguarã Estados Unidos-pe. Ko marketing ñangareko ombojoaju tapichakuérape oikóvo katuete ho'u hağua ko y'u okarigua ñemongu'e apytépe, tuguy jopiha, ykua rehe oveve, ha yvyty rupi oguata jave. Ko marketing ñangareko oñepyrũ peteĩ mba'e me'ẽ reheve, oñeme'ẽva 20 dólares tembiapo pyahurã 2020-pe ojejapóva ñemongu'e ha yguasu jehapy kuéra rehe. Peteĩ ta'anga apoha atýpe ojejapo peteĩ ta'anga jehecha guasu vendimia rembi'apo, redes sociales ha aveiete techaukaha ambue rendagua peguarã. Peteĩ tenda ojeporavo ojehechauka hağua arahaku ypy, arahaku ha árovy peteĩ jave'ỹpe.

Jeguerohory

A' Design Award Brónse Rehegua

Out Here It's Dew Ko Ape Oĩ Dew ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Out Here It's Dew Ko Ape Oĩ Dew ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Out Here It's Dew Ko Ape Oĩ Dew ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiración: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Aty Rembiguái: PepsiCo Design & Innovation

Emoñe'ẽ Marandu Myasãi

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