Yeahbox Ovetãgua Ryepygua Diseño by Danqing Guo

Yeahbox Ovetãgua Ryepygua Diseño by Danqing Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ogapype Jejapo Competition Category.

BrónseOgapype· 2021

Yeahbox Ovetãgua Ryepygua Diseño

by Danqing Guo

Client: Ten Design (Beijing) Art and Design Co., Ltd

A' Design Award Brónse Winner in Ogapype Category

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Verified Award Winner

Verify Award Status for #119507

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yeahbox Ovetãgua Ryepygua Diseño

Yeahbox ha'e peteĩ ovetã ha ta'ãnga ryepygua ojejapóva peteĩ marca oikuaáva mba'e mimi'i ñemomba'e guasu rehe. Pe tenda mokõi pisóva oiporu peteĩ plano Tetris-ícha ojeporuve hağua opa yvy renda. Mba'e L-icha ojeikéva omoĩ ijeheguíntema opaite tembiapo ha avei omoirũ ojuehe. Ta'ãngambáva ombopyryryve pe tenda, ha pe sa'y orange oñembojoaju sa'y yellow ha hũ ndive omoheñói peteĩ tono haku ha vy'agua. Peteĩha piso oguereko ta'ãnga ha tembiapo renda, oĩháicha peteĩ mesa ojeupívo ha oñemboguejýva ojeporúva proba ha aty michĩ rehe, ha peteĩ ñu ojehaikuaáva, ojehechaukáva ha oñemoĩháme umi herramienta. Mokõiha piso katu peteĩ tenda py'aguapy, oiporúva umi visita ñemomorãnguéra ha pytu'u rã.

The Recognition

About the A' Design Award Brónse

Yeahbox Ovetãgua Ryepygua Diseño ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Yeahbox Ovetãgua Ryepygua Diseño ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Yeahbox Ovetãgua Ryepygua Diseño ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The two-story building space adopts the Tetris plane layout to maximize the use of the space, uses mirrors to increase spatial infinity, and applies colors and shapes to enhance spatial stratification. By inserting L-shaped functional blocks, it keeps all the functional areas independent and integrated, serving as a shared space for product display, efficient office operation and recreation.
Dimensions & Packaging: The orange color serves as the dominant tone of the space, while yellow and gray are applied as transition colors. Such a warm tone combination creates a young and lively tone, highlighting the unique temperament of the brand. A suspended staircase is erected at the entrance area, under which a window display space is formed to exhibit new products (the drawing design with storage cabinets can meet the display needs of various themes).
Tags: Exhibition, Office, Hall, Colorful, Yours, Elasticity, Aesthetic, Hospitality
Production Technology: The first floor is reserved for display and office functions. The lifting table could work both as a proofing operation panel and a simple small conference table. The wall integrates the functions of writing board, display, and tool storage. The places by the windows retain the original concrete floor ceiling to reduce the use of decorative panels. The second floor is a relatively private space for receiving visitors and taking a rest.
Design Challenge: There are two main challenges of the case. First one is how to combine product display and office space to create an interactive place. Second one is to maximize visual effects within a limited budget. Our solution is to design a space which is both independent and integrated, using the design itself to express beauty, fun atmosphere, and function.
Research: The Tetris plane layout and L-shaped blocks design are innovations, which integrate beauty and function. It reduces the budget, and uses the space fully. At the same time, it provides fun element into the room. The orange background is to create a kind of fun atmosphere, which is also a way to make the room feels lighter. In whole, the design uses innovative method to provide a possibility of an integration of beauty, function and joy.
Inspiration: As a gift customization brand, Yeah Box has been committed to integrating life aesthetics with gift designs. This case intends to associate product display with office space to create an interactive site that echoes the Yeah Box brand spirit featuring Yours, Elasticity, Aesthetics and Hospitality.
Project Duration: The project started in March 2020 in Shenzhen and finished in October 2020 in Shenzhen.
Operation Flow: The design aims to show the idea of brand Yeah Box, at the same time providing a fun and relaxed atmosphere to its staff as well as guests visiting there. To reach this goal, we use the idea of Tetris plane layout and L-shaped blocks to combine the beauty and function. We also choose the orange color as the foundation of background to create fun atmosphere.
Team Members: Xu Yang
Image Credits: Image #1: Photographer Xu Yang, Yeahbox, 2020.
Image #2: Photographer Xu Yang, Yeahbox, 2020.
Image #3: Photographer Xu Yang, Yeahbox, 2020.
Image #4: Photographer Xu Yang, Yeahbox, 2020.
Image #5: Photographer Xu Yang, Yeahbox, 2020.