Beat Coffee Marca Rekokatu Jehai by Paul Meeuwsen

Beat Coffee Marca Rekokatu Jehai by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2021

Beat Coffee Marca Rekokatu Jehai

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award Brónse Winner in Ta'ãnga Category

10,289

Verified Award Winner

Verify Award Status for #119537

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beat Coffee Marca Rekokatu Jehai

Beat Coffee ha'e peteĩ marca rekokatu ha embalaje jehai peteĩ kafe empresa peguarã. Ko rebrand oñepyrũ mercado kuaakuaa, ñemuha ojoavýva jehecha ha kliente he'ise rendupy reheve, umíva omoheñoiva'ekue marca estrategia ha ijyvateha. Ko ijyvateha ojehechauka pe ñe'ẽ Serious Fun Coffee rupive, oikuaaukáva mba'éichapa oñe'ẽ ha ombojoaju vy'a, purahéi ha kafe. Umi empresa jára ñe'ẽ ojepuru omoingove hağua pe marca rechaukaha. Kóva avei ojejapo pe kafe bolsa jehai ári, oikove hağuáicha realidad aumentada rupive. Pe tembiapo ha'e ojejapo peteĩ marca ha'eha porã, oñemoĩporãva kliente rehe ha vy'apáva.

The Recognition

About the A' Design Award Brónse

Beat Coffee Marca Rekokatu Jehai ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Beat Coffee Marca Rekokatu Jehai ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Beat Coffee Marca Rekokatu Jehai ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey